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Understanding Michael Porter The Essential Guide to Business strategy as taught by Michael Porter is not a subject which is intuitive Most of us think that a winning strategy means becoming the 1 or 2 company in a given market Micheal Porter defines strategy as a ways to balance your companies DNA to become the most profitable in your chosen market as measured by return on invested capital Understanding Michael Porter The Essential Guide to A concise summary of Michael Porters ideas of competition and strategy Starting with identifying the right mindset for competition the concept that being best and getting the largest market share does not guarantee success is emphasized throughout the book Understanding Michael Porter The Essential Guide to Understanding Michael Porter sets the record straight providing the first concise accessible summary of Porter’s revolutionary thinking Written with Porter’s full cooperation by Joan Magretta his former editor at Harvard Business Review this new book delivers fresh clear examples to illustrate and update Porter’s ideas Understanding Michael Porter The Essential Guide To Michael Porters Competitive Strategy addresses major questions of vital concern to managers and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors Understanding Michael Porter The Essential Guide to Competitive advantage The value chain Five forces Industry structure Differentiation Relative cost If you want to understand how companies achieve and sustain competitive success Michael Porters frameworks are the foundation But while everyone in business may know Porters name many managers misunderstand and misuse his concepts Customer reviews Understanding Michael Porter The strategy field has advanced quite a lot since Porters ideas have been presented and a full understanding of his concepts and views requires relating them to alternative views of strategy For example his 1996 article What is Strategy was written partly as a defense of his views visavis some of the alternative views Understanding Michael Porter The Essential Guide to Michael Porters groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications Every manager can name individual pieces of his work competitive advantage the value chain five forces but no one not even Porter himself has put the entire puzzle together to reveal it as an integrated whole Understanding Michael Porter The Essential Guide to Understanding Michael Porter sets the record straight providing the first concise accessible summary of Porters revolutionary thinking Written with Porters full cooperation by Joan Magretta his former editor at Harvard Business Review this new book delivers fresh clear examples to illustrate and update Porters ideas Understanding Michael Porter The Essential Guide to Find many great new used options and get the best deals for Understanding Michael Porter The Essential Guide to Competition and Strategy by Joan Magretta 2011 Hardcover at the best online prices at eBay Free shipping for many products Understanding Michael Porter The Essential Guide to Understanding Michael Porter sets the record straight providing the first concise accessible summary of Porter’s revolutionary thinking Written with Porter’s full cooperation by Joan Magretta his former editor at Harvard Business Review this new book delivers fresh clear examples to illustrate and update Porter’s ideas
Title : Understanding Michael Porter: The Essential Guide to Competition and Strategy
ISBN : 1422160599
Release Date : 2011-12-06
Number of Pages :
Author :
Rating : 4.5
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